Video Use Guidelines

The following guidelines apply to produced video created by Cultivate Learning’s media team.

Captions

Content developers and media producers will coordinate to get videos captioned and applied according to Section 508 accessibility standards. Content developers and editors review applied captions to ensure correct spelling and names.

All videos should be captioned in the video’s primary language. For example, if Spanish is the primary language spoken in the video, captioning needs to be done in Spanish. When funding is available, captioning should be done in additional languages. For example, a video in Spanish also captioned in English and Somali.

A Note About Captioning in Spanish

Gender permeates not only pronoun forms but adjectives, objects and even nouns. It is particularly important to get the gender right when people are speaking, as in video transcriptions and subtitles. To insure this, we have the following suggestions:

• When videos are to be translated, please have translators review the SRT/TextEdit texts together with the actual video, to make sure the speakers’ genders are correctly represented.
• If the originals are text only, have the authors make sure to identify the gender of the speakers and the people referred to. Words like “child” and “teacher” do not convey gender and leave translators guessing, with little to work from.
• When possible, include a disclaimer to explain why a project has used a specific gender form.

Credits

Work with the media producer and project manager to determine necessary credits and attributions for video projects. Use the attribution styles section as a guide and determine if project roles should be attributed (e.g., producer, reviewer, writer, editor).

Titles of person on produced video

If a PhD, use PhD at the front of their name instead of Dr. at the beginning (See academic degrees and academic titles sections).

When requesting video edits, provide the full name, title, and organization the person is affiliated with.

• Susan Sandall, PhD, Cultivate Learning, University of Washington.
• Gail Joseph, PhD, (content phrasing following the name depends on the project). The content developer should determine, or work with a person who will be featured to confirm their affiliation.

There will be some variability and change needed at times if a person does not quite fit into these structures.