Branding

Once you’ve got a budget and campus partnerships, it is time to think of brandin — this is the step where you begin to create an image around your concept. We focus here on naming and creating a logo.

Club Name

A name should reflect what you plan on doing in the book club and should try to encapsulate your goals.

Ask yourself:

  • Are there event names already being used in the Library that could lend themselves to a new variation (TacTalk → TacReads)
  • Are there event names already being used on campus that could lend themselves to a new variation  (e.g., Real Talk → Real Literature)
  • What sort of names might my stakeholders respond well to?
  • Does the name I pick reflect the club’s goals and values?

Logos

Remember, a logo encapsulates brand value and additional meaning. Start doodling, or play around with some design tools.

Here are a few things to keep in mind:

  • What idea or ideas do you want your logo to represent?
  • Is my logo recognizable?
  • Is my logo scalable (for a flyer? campus television?)
  • Is my logo relevant?
  • Is my logo impactful?
  • Is my logo respectful?

For actually creating the logo, here are some resources that have free account options for design and image tools:

Co-branding

Next, think about whose departmental logo goes on the promotional materials.

Always be sure to check in with your campus partners about co-branding the event.  We see it as a huge benefit to co-brand, because it indicates co-sponsorship, for one, and links your library to other campus units, thus raising visibility.

License

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Book Clubs in Academic Libraries: A Case Study and Toolkit by Johanna Jacobsen Kiciman and Alaina C. Bull is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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