Branding
Once you’ve got a budget and campus partnerships, it is time to think of brandin — this is the step where you begin to create an image around your concept. We focus here on naming and creating a logo.
Club Name
A name should reflect what you plan on doing in the book club and should try to encapsulate your goals.
Ask yourself:
- Are there event names already being used in the Library that could lend themselves to a new variation (TacTalk → TacReads)
- Are there event names already being used on campus that could lend themselves to a new variation (e.g., Real Talk → Real Literature)
- What sort of names might my stakeholders respond well to?
- Does the name I pick reflect the club’s goals and values?
Logos
Remember, a logo encapsulates brand value and additional meaning. Start doodling, or play around with some design tools.
Here are a few things to keep in mind:
- What idea or ideas do you want your logo to represent?
- Is my logo recognizable?
- Is my logo scalable (for a flyer? campus television?)
- Is my logo relevant?
- Is my logo impactful?
- Is my logo respectful?
For actually creating the logo, here are some resources that have free account options for design and image tools:
Co-branding
Next, think about whose departmental logo goes on the promotional materials.
Always be sure to check in with your campus partners about co-branding the event. We see it as a huge benefit to co-brand, because it indicates co-sponsorship, for one, and links your library to other campus units, thus raising visibility.
