How Do I Use This Guide?

However you want!

This guide was designed so that each step builds on one another. However, feel free to jump around to the topics you are most intrigued by, struggling with, or motivated towards for advice and inspiration.

This guide is also meant to be personal and very interactive. Throughout the book you will find sections labeled “Explore & Engage” containing practical exercises, thought-provoking questions, and real-world scenarios for you to apply. There are also “Self-Discovery” sections where you can assess your strengths, chart your growth, reflect on progress, and set goals for skill development. You will get the most out of this guide if you complete all of the interactive activities and save copies of what you discover in each activity. When creating your career map and action plans at the end of the guide, you will return to the information created through the activities earlier in the guide. Find downloadable templates at heatherwhiteman.com/pa-career-guide.

This guide focuses on People Analytics skills and ways you can utilize them in your career. It does not answer “What is people analytics?” in an academic way, nor does it teach techniques or methods – there are plenty of great books out there that do that.

This book will always be a work in progress and will be continuously updated and improved. If you find something a little off or missing, or you have a question or topic that you think should be added, let me know at https://heatherwhiteman.com/contact.