1 Why People Analytics?

People Analytics, sometimes referred to as Human Resource (HR), Talent, Human Capital, or Workforce Analytics, is the application of data and insights to improve business outcomes through better decision-making regarding people, work, and business objectives.^[1]  People Analytics links together data about people with data about the business to understand, improve, and optimize the human side of business.

People analytics is used to

• increase employee retention
• design appropriate employee benefits
• plan for workforce needs
• support fair compensation practices
• ensure diversity, equity and inclusion
• build and measure culture within organizations
• measure return on investment (ROI) in people initiatives
• create efficiencies in talent acquisition
• enable employee development
• shape and form the structure of work in organizations
• and so much more.

People Analytics isn’t limited to only results in areas that have traditionally centered around the employee like pay and retention. It is now being used to address issues like employee satisfaction and well-being, brand image, global work design, information system design, social equity and so much more.