Learner Personas
Creating personas is also part of Analysis…
Garnet
Attributes
Garnet is a seasoned sales professional with years of experience in the industry. They are highly motivated, proactive, and eager to stay updated on the latest sales techniques. Garnet prefers practical, hands-on learning experiences and values courses that offer actionable insights they can apply directly to their sales presentations. However, they may struggle with adapting to new technology or digital platforms due to their familiarity with traditional sales methods.
Possible Interventions:
- Provide advanced-level content on leveraging demo products to enhance sales strategies, catering to Garnet’s extensive experience.
- Offer demonstrations and tutorials on using e-learning platforms and digital tools, ensuring Garnet can navigate the course effectively.
Image Description: An image of Garnet confidently delivering a sales presentation, perhaps with a tablet or digital device in hand, showcasing their expertise in engaging with clients.
Robin
Attributes
Robin is a marketing associate who is relatively new to the field. They are enthusiastic, creative, and eager to expand their knowledge and skill set. Robin prefers interactive and visually engaging learning experiences that stimulate their creativity and encourage experimentation. However, they may require additional guidance and support to grasp complex sales concepts and techniques.
Possible Interventions:
- Offer beginner-friendly content explaining the basics of demo products and their role in sales and marketing.
- Incorporate interactive activities and case studies to provide practical examples and reinforce learning for Robin.
Image Description: An image of Robin eagerly participating in a group discussion or brainstorming session, surrounded by colorful charts and diagrams, reflecting their creative approach to learning and problem-solving.