E-learning Goals

Desired Outcomes

This course will help dance organizers run safe and fun dance events for their communities by giving them the tools and skills they need.

Level 4: Leading Indicators

• Internal:
  •  Volume/Production: Complete the learner’s first event
  • Cost: Breaking even on the learner’s first event
• External:
  • Compliment to Complaint Ratio: More Neutral/Positive feedback than Negative feedback from event attendees
  • Sales Volume: Increased ticket sales to recurring events
  • Sales Volume: Increase in new ticket buyers

Level 3: Required Drivers

• Support
  • Coaching/Mentorship- post course check ins will allow for coaching and mentorship from the instructor
  • Work Review Checklist- post course checklist of event planning steps
  • Job Aids-a “cheat sheet” of common pitfalls and one for best practices
  • Reminders- email reminders to follow their action plan
  • Executive Modeling- a case study of a real world event the instructor put on
• Accountability
  • Self Monitoring- creating an action plan and timeline for the next 6 months
  • Action Plan Monitoring- I will check in every other month to ask about progress
  • Survey- post event survey as well as a 6 month post course survey

Learning Objectives

On successfully completing the course, participants will be able to:

Module 1: Event Planning Fundamentals

1. Budget
   1. Create a budget for a dance event
   2. Compare different profit structures with venues, teachers, and djs
   3. Explain different options for paying venue, teachers, and djs
2. Venue
   1. Explain the importance of contracts with venues
   2. Create a list of event spaces in the area you wish to plan events
3. Contractors and Equipment
   1. Explain the importance of contracts with teachers and other staff
   2. Create a list of contractors and equipment vendors in the area you wish to plan events

Module 2: Event Planning Process

1. Agenda
   1. Create an event agenda for a dance event
2. Taking Fees
   1. Identify and assess different software for selling tickets for a dance event
3. Marketing
   1. Compare free and paid methods for marketing a dance event
   2. Explain the pros and cons of creating a website for your events
4. Legal
   1. Compose a code of conduct policy with clear rules, reporting structures, and disciplinary actions
   2. Explain the importance of a waiver for attendees
   3. Explain the importance of event insurance
5. Volunteers

Module 3: Event Day Execution and Beyond

1. Setup/Takedown
   1. Create a day-of-event checklist
2. Contingency and Crises
   1. Create a contingency plan if the venue can no longer be used
   2. Create a contingency plan if a contractor cannot come
   3. Create a contingency plan if the AV or other technical issue arises
   4. Explain the procedure if someone gets hurt at your event
   5. Explain the procedure if someone is disrupting the event
3. Post Event
   1. Create a post event survey for attendees
   2. Create an event post mortem document

1. Final Project
   1. Create an action plan
      1. Create a 6 month action plan for your first recurring event

Kirkpatrick Levels

Level 1:

• Summative Assessment: Post course survey immediately after
• Summative Assessment: Post course survey 3 months after course

Level 2:

• A pre and post test will be administered (quantitative)
• Formative knowledge checks- multiple choice (quantitative)
• Formative knowledge checks- open ended (qualitative)
• Forum discussions (qualitative)- Contribute at least 2 times

Level 3:

• Final Project: They will submit a work plan and 6 month timeline to launch their first event for review
• I will follow up every month to check on progress (change in behavior)
• Email reminders will be sent to  remind them of event planning steps and encourage them on their work plan

Level 4:

• Final survey in 6 months on leading indicators

Assessments reasoning:

1. Pre and post test to gauge the effectiveness of the course (Lvl 2) and the learner’s reaction (Lvl 1)
2. Case studies with multiple choice and/or open ended questions to walk students through real world scenarios with feedback (Lvl 2)
3. Short multiple choice quizzes throughout the course to check learner comprehension and retention of terms and concepts with feedback (Lvl 2)

The final project will culminate in a 6 month work plan:

1. Homework at the end of each module will contribute to the work plan and will be submitted for feedback and consideration
2. The work plan will be due at the end of the course and

Assessment Techniques

• No formal grading- they need to learn the skills in the course in order to achieve an outcome, not to earn a grade
• The learners will receive feedback from formative assessments and homework submissions
• They will know they have completed the course when they submit a 6 month work plan
• I will test procedural knowledge with homework and final project because this is the exact kind of work they will need to perform on their own to be successful
• I will test declarative knowledge with multiple choice and short answer knowledge checks because they need to have a knowledge of vocabulary and concepts to work efficiently and confidently in event planning
• I will be capturing both qualitative and quantitative data. I chose to do a mix because event planning can be very, very complicated and case dependent. I want them to show they know the concepts as well as how to adapt it to their own imaginations and future events.
• The instructor will grade homework, moderate forums, be available to answer questions, and ultimately check in on the learners after the program has concluded
• In addition to an instructor the knowledge checks will also give feedback
• I will ensure reliability by using multiple choice questions and rubrics for open ended questions, homework, and the final project
• I will ensure validity by having multiple event people independently look at the assessments

Assessment Tools

Moodle Assignments and Quizzes: https://docs.moodle.org/404/en/Assignment_activity

Moodle Forum: https://docs.moodle.org/404/en/Forum_activity

I will be using Moodle Assignments to have students upload their homework, fill out short answer questions, and final projects. It is built into the LMS and makes it easy as a one stop shop for students and instructors alike. I will conversely be using Moodle Quizzes for short answer assessments. Again they are easy to integrate into the course making it easy for everyone. The forum discussions will allow the cohort to support each other and give the instructor valuable feedback on where the learners are struggling and their thought processes.

Pre and Post test:

• The test will consist of confidence and reaction questions as well as asking about their knowledge of the learning objectives.

Summative Knowledge Checks:

• Multiple Choice questions will be reserved for vocabulary and concepts. The questions will be straightforward and make sure the learner knows the declarative knowledge.
• Open ended knowledge checks will be used to ask questions about procedural knowledge such as what to do next in a situation.

Forum Discussion

• The forum will be used by learner’s discuss event ideas and get homework help from each other. The information in the forums will not be graded on content but rather number of posts. Throughout the course learners will be required to post and respond at least 2 times.

Final Project

• The 6 month work plan will consist of all the steps outlined in the course to create an event (i.e. Secure a venue, create a budget, market the event, sell tickets, run the event, post event surveys and documents). The learner will need to create a timeline within 6 months that they will actually host the event.

3 and 6 Month Followup

• A survey will be sent out asking what actions they have taken so far and for any pitfalls or roadblocks they have encountered. They can then receive help from the instructor on these areas of concern. The 6 month or Final check in will ask about the leading indicators above. How did the event go? What wins and challenges did they experience?

Evaluation

Variables:

• Level 4: Results
  • Survey Data- 3 months and 6 months post course surveys
  • Post course mentoring
• Level 3: Behavior

• Survey Data
• Scoring on homework
• Scoring on final project
• Survey Data- 3 month and 6 month post course surveys

Tools:

• Surveys via Google Form
• Homework submitted on moodle assignments
• Final work plan submitted on moodle assignments

Collection:

• Moodle data
• Google spreadsheets

Data

• Subjective- rubrics will be used to ensure reliability
• Objective- collected in spreadsheets and calculated

Data Uses

• All data will be used in the course redesign process following the 6 months after the first cohort
• The data will also be immediately used to provide tailored feedback, mentoring, and coaching  to students who may not be scoring well on homework or knowledge checks

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Pre and Post Test:

Module 1:

Q1. What are the main components typically included in a budget for a dance event?

1. A) Income, expenses, and profit
2. B) Venue cost, DJ fee, and marketing budget
3. C) Ticket sales, venue decorations, and volunteer expenses
4. D) None of the above

Q2. Which of the following is NOT a Recommended profit structure when working with venues, teachers, and DJs?

1. A) Fixed fee
2. B) Percentage of ticket sales
3. C) Volunteer contributions
4. D) Revenue sharing

Q3. How important are contracts with venues, teachers, and DJs for event planning?

1. A) Essential
2. B) Optional
3. C) Sometimes necessary
4. D) Not necessary

Q4. Which factor is typically NOT considered when selecting event spaces in a local area?

1. A) Capacity
2. B) Location
3. C) Reputation of venue staff
4. D) Color scheme of the venue

Q5. Why is having a contract with a venue important?

1. A) Ensures legal compliance and clarity of expectations
2. B) Ensures venue follow through
3. C) Reduces marketing costs
4. D) None of the above

Q6. Which type of contractor/vendor is NOT typically involved in event planning?

1. A) Instructor
2. B) DJ
3. C) Lighting technician
4. D) None of the above

Q7. What key contents should be included in a contract with contractors and equipment vendors?

1. A) Scope of work, deliverables, and timeline
2. B) Payment terms and penalties for delays
3. C) Insurance requirements and liability clauses
4. D) All of the above

Module 2

Q8. Which of the following should be included in an event agenda for a dance event?

1. A) Time slots for DJ sets
2. B) Venue decoration timeline
3. C) INstructor arrival time
4. D) All of the above

Q9. When selecting software for selling tickets to a dance event, which feature is most important?

1. A) Compatibility with mobile devices
2. B) Color scheme customization
3. C) Availability of free trial
4. D) Social media integration

Q10. Which statement best describes the advantage of creating a website for event marketing?

1. A) Increases event attendance through targeted advertising
2. B) Saves money on venue booking
3. C) Decreases volunteer recruitment efforts
4. D) None of the above

Q11. Which method generally offers better targeting for event marketing?

1. A) Free methods
2. B) Paid methods
3. C) Both are equal
4. D) None of the above

Q12. Which component is typically included in a code of conduct policy for an event?

1. A) List of event sponsors
2. B) Rules for attendee behavior
3. C) where to find Weather updates for the event
4. D) None of the above

Q13. Why are waivers and event insurance important for event organizers?

1. A) To Protect attendees
2. B) To protect You against liabilities
3. C) To protect volunteers
4. D) None of the above

Q14. Which of these is NOT an effective strategy for managing volunteers at an event?

1. A) Providing clear instructions and defined roles
2. B) Ignoring volunteer feedback and suggestions
3. C) Establishing a structured schedule and task assignment
4. D) Providing training

Model 3

Q15. What should be included in a day-of-event setup/takedown plan?

1. A) List of potential venues
2. B) Volunteer contact information
3. C) Checklist of tasks
4. D) None of the above

Q16. What should you have in place if the venue is suddenly unavailable?

1. A) Plan to relocate
2. B) Ask volunteers to pay
3. C) Do nothing
4. D) None of the above

Q17. What should be done if someone gets hurt at your event?

1. A) Ignore the situation
2. B) Call 911 and provide first aid
3. C) Demand payment
4. D) None of the above

Q18. What is a common misconception about a post-event survey for attendees?

1. A) It is primarily used to gather testimonials.
2. B) It is an opportunity to identify areas for improvement.
3. C) It helps in assessing attendee satisfaction.
4. D) It is primarily used for marketing purposes to attract new attendees.

Q19. What information should NOT be included in an event post mortem document?

1. A) Budget
2. B) Guest list
3. C) Detailed financial statements and budget breakdown
4. D) None of the above